The message is spreading, today's BBC Radio 4 program "You and Yours" had a discussion about these deaths. The downside as usual was a government spokesman avoiding the gender aspect by speaking of the generic actions the government is taking, mentioning spending one billion pounds nationally over the next ten years on cycling facilities such as segregation.
When that was criticised as being very little over that time nationally, his response was that cycling facilities are cheap so the amount doesn't express the quantity. To my cynical mind what he said amounts to either very few thinly spread good facilities or widespread ineffective measures like more white lines on roads.
The main concentration of the program item was on low forward cabs, once again ignoring that the construction trucks that are involved in these deaths cannot use them on many sites. They made a feature of a Mercedes truck with such a cab as if it was a new idea, but they've long been available on municipal vehicles only ever used on roads and I remember some many decades ago.
This "You and Yours" program is available on the BBC i-player now
on this link, the item is at 15.35 minutes and lasts just over 8 minutes.
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