Nice to see rip off Britain is still going strong. I don't blame the dealers, by god no; I run my own business and am utterly ground down by the amount of tax to pay.
I think most dealers have a similar mark up on these types of things, which means budget bikes sold high volume is one way of going, but high value bikes that sell less have a higher margin as they cost up to x10 more. So I don't begrudge a dealers mark up.
However, by the time you've factored in VAT, shipping, Haikibes R&D and profit, Raleigh's cut, operating costs and then finally 21% corporation tax if you do manage to scape any decent profit, it's a wonder anybody bothers to try and set up as a dealer in this country. The fact is those German dealers probably pay a huge wack less for the bikes anyway, given that they both will shift way more units and will have built up long term relationships with the German Haibike dealer over the years, in German.
I've purchased plenty of pro audio stuff for my business over the years, some direct from Germany, and have actually found German customer service, warranties and consumer protection better than in the UK. I think the ebike market is an improvement on our generally lacklustre attitude to customer service though, with many of the UK dealers very passionate and knowledgeable about their products, which means tip top customer service.
End of the day, we need to support our own home grown dealers, because if we don't they will wither, and we'll be left buying everything from China or Germany.