I ballsed the dates up, didn't I? sorry about that.Yes. Correct. That is the point.
When the people who had their data used they had already ticked a box allowing this to happen as they took part in a free 'personality' test.
I could go on and explain more but it's pointless with you. If I said toilets were a good thing you would disagree. You are so far down the rabbit hole you should be called thumper.
Although I think I will point out one thing. 2016 is before 2018. The law was changed after the ref. 2018 is after 2016 and was changed because of the ref.
Idiot.
However
https://www.theguardian.com/technology/2018/mar/17/facebook-cambridge-analytica-kogan-data-algorithm
The academic had developed a Facebook app which featured a personality quiz, and Cambridge Analytica paid for people to take it, advertising on platforms such as Amazon’s Mechanical Turk.
The app recorded the results of each quiz, collected data from the taker’s Facebook account – and, crucially, extracted the data of their Facebook friends as well.
The results were paired with each quiz-taker’s Facebook data to seek out patterns and build an algorithm to predict results for other Facebook users. Their friends’ profiles provided a testing ground for the formula and, more crucially, a resource that would make the algorithm politically valuable.
To be eligible to take the test the user had to have a Facebook account and be a US voter, so tens of millions of the profiles could be matched to electoral rolls. From an initial trial of 1,000 “seeders”, the researchers obtained 160,000 profiles – or about 160 per person. Eventually a few hundred thousand paid test-takers would be the key to data from a vast swath of US voters.
It was extremely attractive. It could also be deemed illicit, primarily because Kogan did not have permission to collect or use data for commercial purposes. His permission from Facebook to harvest profiles in large quantities was specifically restricted to academic use.
And although the company at the time allowed apps to collect friend data, it was only for use in the context of Facebook itself, to encourage interaction. Selling that data on, or putting it to other purposes, – including Cambridge Analytica’s political marketing – was strictly barred.
It also appears likely the project was breaking British data protection laws, which ban sale or use of personal data without consent. That includes cases where consent is given for one purpose but data is used for another.
The paid test-takers signed up to T&Cs, including collection of their own data, and Facebook’s default terms allowed their friends’ data to be collected by an app, unless they had changed their privacy settings. But none of them agreed to their data possibly being used to create a political marketing tool or to it being placed in a vast campaign database.
Not illegal?????