Is enough being done to bring new consumers to e-bikes?

morphix

Esteemed Pedelecer
Oct 24, 2010
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What the industry needs is a real boost like a big contract from Royal Mail or some other corporates..or from the public sector..and maybe wider use by the police and other local services..I heard they're trialling e-bikes in some areas? Or a Christmas present from the government to the industry like VAT off e-bikes or some other tax-break incentive to get people spending cash on them in the new year :)
 

morphix

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Oct 24, 2010
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I think you are flogging a dead horse there. Someone so unfit is better served by the present range of cheap to buy, run and insure 50cc scooters.

Their overall cost is no greater than running an ebike and they are faster, more comfortable and have unlimited range. Certainly if I become so unfit or overweight as not to be able to pedal at all, I'll ditch the ebike and get a petrol scooter to back up the car.

I can see immense advantages in doing so now, as a matter of fact - except that I enjoy cycling.

The reason ebikes don't sell in quantity is that they are a niche product. If you are fit you don't need one. If you are unfit, a petrol scooter is better in almost every way - it can even have weather protection.

Leaving people like me and you who are not only willing to pedal and pay quite a heavy price for a bit of power assistance but enjoy it too.

Anyone who offers a bike with the kind of power you are envisaging will be trying to sell a machine with a very expensive high capacity battery or otherwise a very short range. It's just not practical in my view. The average guy will take one look at the price or the range and see that petrol power is far more practical than the present day and foreseeable future ebike technology.

I personally don't mind whether people buy ebikes or not as I'm not a dealer. We neither design or build them in this country so in the end we will accept what our continental and Asian cousins who are still capable of design and manufacture deem we should have. That is the fact of it.

My heart is with you but I am afraid my head is not.
Lenny's observations make sense but in a cold and practical sense... how can you compare a petrol bike to an e-bike though..think of everything you would lose? All the flexibility of e-bikes and the lack of restrictions makes them unique. I guess as an owner though I'm biased and Lenny is putting it across from someone from the point of view of someone with no experience as a simple cost and range decision.

I think as flecc said too there is definitely a market between bicycles and petrol bikes where e-bikes can provide a solution that's more accessible and flexible for many people.
 

morphix

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Oct 24, 2010
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Regarding throttles and power delivery: I'm with Jimod on this one. I've said it before on this forum that it makes me wonder if any of the software designers ever actually ride the bikes using their controllers. The lack of being able to travel with minimum or no effort will definitely put off a large percentage of prospective e-bikers, i.e. those that don't want to or are unable to make any effort. Present systems are fine for cyclists that just want help up hills and into the wind or to maintain a slightly higher average speed.
To me the ideal system is one that gives adjustable power as soon as you start pedalling, the power being adjustable between zero and full power by means of a power control knob or panel. Then, the addition of a throttle that can over-ride the pedal control system so that you can travel without pedalling if you want.
If I remember, the Storck Raddar had something similar, but when I rode it, I only used full power for hill-climbing, so I didn't really get a chance to explore it, The Bosch-motored Haibike wasn't bad simply because it gave a lot of power, so you didn't have to pedal very hard, but without throttles, neither would be suitable for unfit non-cyclists.
It seems to me that most of the efforts in the industry seem to be directed towards existing cyclists. They need to think about other target markets. Some have tried with the electric scooter types, but with only a nominal 250watts, they're pretty useless when it comes to hills.

My bike does pretty much what you describe..I can adjust the pedal assist finely between 6 levels..on the highest level I have to put in hardly any effort just basically make sure the pedals are turning and the motor does all the work even up the steepest of hills...in fact it's hard to keep up with the motor so I keep my gear permanently in 6th :)

There are the legal constraints on manufacturers to consider though in all this discussion.. the legal view of e-bikes as that they should not break out of the pedal-assist model and start behaving like mopeds. But I agree more intelligent controllers and control panels is definitely the way forward to allow more flexible power delivery based on fitness and hill climb etc.
 

morphix

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Oct 24, 2010
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I'm not in sales but if I were, I'd be marketing 3 different ways to 3 different audiences. To lazy old beggers like me I'd be mentioning that the bike will do 15MPH on the flat with me turning the pedals slowly. To more fit/less lazy people of my age who might have been cycling for years I'd market it as a bit of assistance on hills which makes your journey easier and more fun. To commuters I'd mention the fact that a bike can get you through the rush hour and an E-Bike does it without you getting out of breath and sweaty.

I love my e-bike and I've been places on it I just wouldn't have gone on a push bike, mostly because I wouldn't be buying a push bike. I've never used my bike on the road in anything less than power level 5, if I had a power level 6 I'd be using that.:) As I said in a previous post, I don't see the point in me buying an E-bike and then me doing all the work.
E-bikes as a concept I think are definitely not niche products as jmod illustrates with the 3-markets approach..and then he added a 4th market, those who want to ride further than would be humanely possible for many of us, to visit new places and explore the countryside etc..

I bet there's loads more markets too if you think about how people use bikes and the type of work and jobs people do in particular.

Manufacturers can either try and make niche e-bikes for these specific markets, or try and make mass selling "suits everybody" bikes that have maximum flexibility and affordability.
 

avronb

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Oct 8, 2011
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I own a petrol 50cc scooter which i use for work,i have just bought a used e.bike for leisure use and there is no comparison between the two,on the e.bike i just glide along with no noise along cycle paths/river paths etc,on the scooter i am in the same enviroment as i would be in the car.To sum up i feel that the e.bikes future is for leisure use only,scooters for urban commuting,cars for medium to long distances that dont involve cities and trains for long distance inter city journeys.On the continent all these can be integrated but not or never will be in the UK.
 

mike killay

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Feb 17, 2011
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The e-bike offers freedom in a way that a petrol bike cannot. At least in the UK. As avronb says above, cycle paths, canal paths etc.
Of course, if you live in London, then maybe in some areas there are few advantages, but where I live there are miles of such paths from which all motor vehicles are banned.
 

lemmy

Esteemed Pedelecer
Lenny is putting it across from someone from the point of view of someone with no experience as a simple cost and range decision.
Yes, exactly. The thread was about getting more people onto ebikes. I am merely saying that if I were a non-cyclist a small scooter would appear much the better buy. I think some people here don't appreciate the gulf between people who cycle and those who don't. Most people who do not cycle have good reasons for not doing so, among them that it appears dangerous and uncomfortable. There is truth in that. For committed cyclist like us, that is overcome by the tow path factor and so on.

Then, most of those who do cycle see no need for electric power. It flies in the face of all the things they like about cycling, simplicity, exercise, lightness of touch and control. In London, the biggest market for cycles, the trend for bikes is for narrow, single gear ultra-lightweight bikes. The absolute antitheses of an ebike.

I enjoy riding up tow paths and so on and I don't think anyone would question my enjoyment of ebikes. But they strike me as a niche market. I personally enjoy riding my Brompton more than my ebike, simply on account of its light and nimble performance. It feels more like a proper bicycle than something with batteries bolted to it. At nasty junctions I can just pick it up and walk across them. It swerves and accelerates with ease and its running costs are a big ZERO on an annual basis.

Someone mentions it would be good for industry if there were more ebikes. Yes, it would, German, Japanese and Chinese industry. In terms of the country, we are simply looking at more imports of technology we can no longer hack.
 

flecc

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Oct 25, 2006
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Then, most of those who do cycle see no need for electric power. It flies in the face of all the things they like about cycling, simplicity, exercise, lightness of touch and control. In London, the biggest market for cycles, the trend for bikes is for narrow, single gear ultra-lightweight bikes. The absolute antitheses of an ebike.
Indeed, that ultra-light single speed market has returned in a way never expected a short while ago. The ease of riding a really good light road bike can be a revelation after being on e-bikes for a while. Unfortunately, many of today's cyclists, having grown up with mountain bikes, MTBs, suspension etc, haven't a clue how good a normal bike can be.
 

lemmy

Esteemed Pedelecer
The ease of riding a really good light road bike can be a revelation after being on e-bikes for a while
A small but sincere compliment, Flecc, it's remarks like that that make your contributions so valuable.

It's so easy to slip into a 'this good that bad' mentality and you never come remotely close to doing so. It's an open outlook that many people 50 years younger than you could learn from.
 

flecc

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Oct 25, 2006
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Thanks Lemmy. I've always tried to avoid the innate dangers of age, when young, seeing everything in stark black and white instead of many shades of grey; when old, getting set in one way, aka bigotry.

Those twin traps are all too easy to fall into.
 

avronb

Pedelecer
Oct 8, 2011
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The biggest problem with ALL bikes in the uk, pedal, electric and engine is the WEATHER, end off!
 

lemmy

Esteemed Pedelecer
The biggest problem with ALL bikes in the uk, pedal, electric and engine is the WEATHER, end off!
Nonsense! Are you telling me that you like to ride in shorts and t shirt on a warm summers day, past singing birds and fluttering butterflies to a glass of ale outside an country pub? You really prefer that to wearing an oversuit, sweaters, thermals, gloves and four pairs of socks in sub zero temperatures on roads covered in black ice into gusting headwinds on dark winter evenings to do the shopping in Tesco's? Surely not!

That's what being English is all about. It's what leads to our proud national motto -'Mustn't Grumble' :D

What the industry needs is a real boost like a big contract from Royal Mail
Something like this, in fact which I snapped just outside Paris while Bromptoning around the area in the summer. I am afraid our PO does not have the vision to take up anything so, as they would see it, unconventional.
 

flecc

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Oct 25, 2006
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The Royal Mail did plan on buying some 16,000 e-bikes and put out inquiries for tender both here and in Germany. They appeared to be favouring the German post bike.

However, the future methods of working they've eventually settled upon meant the e-bikes would not be suitable so they cancelled those plans. I happen to think they were right, since the trends in mail are making bike use less and less suitable.
 

lemmy

Esteemed Pedelecer
I happen to think they were right, since the trends in mail are making bike use less and less suitable.
Right. If the French and Germans have invested in them, I wonder what is so different about UK mail trends?

Just musing but I wonder what would be the effect on ebike sales if batteries and wiring could be completely hidden in the frame and the motors were made as unobtrusive as utterly possible so that without close examination you wouldn't know it was an electric bike? I'm not speculating on whether it can be practically done but what the effect on sales would be if it were?

We're always taking about more power....what about less, minimum battery size, minimum motor size weight and complexity just to give a boost on hills? With the only control being an on/off button.

That might bring in more new ebikers than trying to sell more of what in general they don't want as we are trying to do now.
 

flecc

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Oct 25, 2006
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If the French and Germans have invested in them, I wonder what is so different about UK mail trends?
Nothing, it's just that the French and the Germans in particular were already heavily into mail e-bikes. Were they starting from scratch now they might decide to do things differently.

Postal trends are away from letters (which email and paper-free electronics has replaced), and towards ever heavier and bulkier items to justify the continuing delivery service. Our Royal Mail are a long way down this route now and bikes of any sort don't cope as well as the more efficient methods now being adopted.
 

morphix

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Oct 24, 2010
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Royal Mail lost £110 million pounds last year I heard. That business is in serious financial trouble and has union problems with opposition to modernising plans so I expect investing in bikes is out of the question. They have just undergone an independent review and audit to try and assess what is going wrong and how they can move forward. Prices will be increasing shortly (again).
 

avronb

Pedelecer
Oct 8, 2011
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Mr Honda built the 50cc c50 Cub scooter, the most popular bike ever made,i owned one for about 20 yrs,during that time it never failed to start and kept going no matter how much it was abused or neglected,rust got it in the end.Could Kudos or whoever go to China or better still Japan and bring back an e.bike equivalent to the c50 war horse.
 

lemmy

Esteemed Pedelecer
Prices will be increasing shortly (again).
Yes, what a great way to encourage people to use their services.

Now a month before Christmas, their busiest time, they roll out a brand new web site and....it didn't (still doesn't) work. It has taken money but not supplied stamps, the price finder doesn't function and now Paypal and eBay have had to flag that you can't use the online postage facility, let alone the businesses who even though the online postage doesn't work, still get charged until they find out. Words fail me.

Still, look on the bright side, I expect all the top executives will be getting their nice fat bonuses.
 

flecc

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Oct 25, 2006
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Now a month before Christmas, their busiest time, they roll out a brand new web site and....it didn't (still doesn't) work. It has taken money but not supplied stamps, the price finder doesn't function and now Paypal and eBay have had to flag that you can't use the online postage facility, let alone the businesses who even though the online postage doesn't work, still get charged until they find out. Words fail me.
I wonder if or how much of this is deliberate staff caused disruption? Earlier in their online postage enterprise I came across deliberate sabotage of the system, and they've also suffered deliberate sorting machinery sabotage. It's not always about management defects, the unions and individual militants have played a large part in many of the failures, and government policy and interventions have often been less than helpful.