The branding does not matter, concentrate on the basics.
As I understand, high speed is irrelevant, you are carrying your kids.
You need to optimise the maximum power point where it's most needed.
This is the point where your motor produces most W. this is important to build a good e-bike.
Let's assume that you run 48V 22A controller, at a typical 66% yield when climbing a steep hill, one third goes to produce heat, two thirds go to produce mechanical power. The maximum pulling power is 48V *22A *0.66 = 697W.
concentrate on the steepest portion of your route, estimate the maximum speed you can get from your motor giving the voltage and Amp rating of your controller.
For example, pulling 180kgs up a 10% gradient, your speed is 7.8mph, 130RPM.
https://www.ebikes.ca/tools/simulator.html?batt=B4814_EZ&cont=cust_22_22_0.03_V&grade=10&axis=mph&mass=180&wheel=20i
If you choose a fast winding, the yield will drop when you need to get more Watts out of the motor, you simply turn more battery into heat and cook the motor in less than a 1000 miles.
Choose a motor which is rated nearest to 130RPM /.7 = 185RPM.
201RPM is a good choice.