Yes: You've explained how you operate many times before. I get your business model and how it works.In a previous post, I explained that ebikes made in China has to pay anti-dumping duty. I can buy Chinese parts and assemble them into an e-bike without paying anti dumping duty which is still around 22%-25% on the cost insurance and freight.
However, assembled in the UK is not the same as made in the UK.
If I bring my bikes over to the EU after brexit, my customers have to pay anti-dumping. That will make the price .of my bikes 25% dearer than the same in the UK.
Conversely, if the same bike were assembled by Woosh Bikes SARL in France, UK customers would be charged anti-dumping.
After the EU started to impose anti-dumping duty, many Chinese ebike companies setup operations in Turkey, Tchekia, Spain etc to assemble their bikes like I do here. There is nothing wrong with that.
However, they can't compete with me on price in the UK unless they misdeclare that their bike is made in the EU.
What you haven't explained is how you arrive at (and assert with conviction) the following beliefs:
...competing against Chinese internet shops which cheat on VAT is impossible.
I have to say all the Chinese product I'm importing (not e-bike related) is (now) being fairly declared according to my documentation.They steal so much money from all of us through not paying any or not paying the full amount of taxes through misdeclarations...
I'm saying you need to compete in a global economy, not whine about the Chinese having some "imagined" unfair advantage - How? Where's the proof that validates Woosh's assumptions? Importing directly from China, I haven't seen any evidence of cheating or evasion. HMRC aren't anything like as ignorant/blind as they once used to be.I don't think it's a valid question at all, you are effectively saying that if one finds they have a competitor doing the same thing or better, they should pack up shop!
Woosh's retort to my question would be simple: They provide a level of service that the Chinese don't and that commands a price premium... but the point I make is that that differential is diminishing year on year. There's no point complaining of how others play this game; you either raise your own game or get out of it, not sit in the corner crying about how unfair it may seem to you.
BYD became the largest EV maker in the world this year, taking that crown from Tesla. BYD (and several other very long established Chinese EV makers) this year launch throughout the UK and Europe. Are VW/GM/Ford/Mercedes/BMW et al winging about it or trying to raise their game and stay relevant?
Elon Musk is - for the moment at least - laughing it all off, but time will tell.
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