He wants people to forget it happened and he is the main character to blameOur unbeloved PM now wants to take control of language:
According to the Huffington Post, the prime minister has ordered officials to drop the term “Brexit” once the Wab passes and the UK leaves the EU on 31 January as planned.
Looks like the very word is toxic rather than an achievement. People who try to manipulate language could have the charge of "propagandist" levelled at them.
In his position I would do the same, but it won't work.