Will the GTECH become Britain's best selling e-bike?

[Gubbins]

As this is the only e-bike I have seen advertised regularly on tv will it apeal to the masses?
I think it is advertised really well and if I didn't know better I would buy one...

 

[Artstu]

It'll certainly raise awareness of ebikes. The current advert has a different narrator than this early ad I think.

 

[dinger19]

There could a lot for sale on EBay as well with people upgrading to better bikes.

 

[LEBC Tom]

Competition is good, keeps us on our toes as suppliers and manufacturer's. I like Gtechs ad campaign, its sent people my way here at the shop in Hampton Wick and resulted in a few sales to. They're advertising campaign is good for the ebike industry in my opnion

 

[trex]

very possibly.
I reckon the best selling model in the UK sells about 500 a year.

 

[flecc]

very possibly.
I reckon the best selling model in the UK sells about 500 a year.

This illustrates how much more competition there is now.

Despite the much smaller market then, back in 2006, the best selling high end model was the Ezee Torq, selling well over 600 in under 7 months to the end of December. Over its first 12 months from introduction 50cycles would have sold well over 1000. These were around the upper limit of e-bike prices at the time.

And in 2003, Thompsons sold 7,000 of three low cost shopper models in that year, upping the next year's order to 12,000.

These figures from one supplier can only be dreamed of now.
.

 

[Gubbins]

I have noticed that if I Google an ebike related subject I am most often directed to this forum, so if GTECH is discussed enough on here then perhaps anyone searching will become aware of other options..

 

[EddiePJ]

On my ride yesterday, I stopped within a mile or so of leaving home to allow a horse and rider to pass by safely, and the rider upon seeing that my bike was electric, immediately asked how it compared to the GTECH. I also had two elderly cyclists raise the name GTECH when I got to the level crossing point at Southease.

So basically three people talking about the bike, in just one trip.

 

[Gubbins]

It also suggests clean cycling... no oil no chain no gears no mess.

 

[Tomtomato]

As this is the only e-bike I have seen advertised regularly on tv will it apeal to the masses?
I think it is advertised really well and if I didn't know better I would buy one...

Yes indeed, it's called the power of marketing, and their price is also on the lower end of the market.

Lots of people already think that a bike costing more than a couple of hundreds pounds is too expensive. Lots of people won't do market research themselves, prior to buying something, so they will just buy what they see on TV.

Larger volumes of sales on electric bikes in the UK can only be beneficial, and bring all prices down.

 

[Bagpuss]

It's what made me seriously look into getting an electric bike. Well, it's something I'd considered on and off for a while but the ad really caught me but I wasn't 100% convinced it was right for me. Did some research and found this site, so I asked questions and have a little bit more knowledge on what I need now.

 

[Kudoscycles]

As this is the only e-bike I have seen advertised regularly on tv will it apeal to the masses?
I think it is advertised really well and if I didn't know better I would buy one...

Yep,brilliant (and very expensive) TV and national advertising campaign....best thing to happen to the electric bike industry.
I am intrigued on the advert how the cycling couple effortlessly pass the non assisted rider on a hill that appears quite steep,without gears.
I thought about ordering one with the pre intention of returning it under their no quibble returns policy just to check out the climbing ability without gears and the claimed 30 mile range.
When you ride any e-bike,for the first time,there is that amazing sensation of assistance unexpected,there will be some who think this is what it's about,keep the bike and be very happy. There will be some who ride it,find out they like the sensation but find it doesn't help up the hills as much as they expected and disappointed with the range....these will return the bike but then do their homework and find this forum to guide them to another bike which does what they originally expected.
It is already having a positive effect on interest in electric bikes,but the interest is still around the £1000 price point,customers are surprised what they can get for their £1000 relative to the G-tech.....double the battery,multi gears etc.
It should end up the best selling e-bike in the UK,if it doesn't the losses re advertising will be enormous,remember it was intended to sell it for £1700 initially.
Brave guys selling it on the back of the success of the cordless vacuum,well done G-tech.
KudosDave

 

[Gubbins]

Yep,brilliant (and very expensive) TV and national advertising campaign....best thing to happen to the electric bike industry.
I am intrigued on the advert how the cycling couple effortlessly pass the non assisted rider on a hill that appears quite steep,without gears.
I thought about ordering one with the pre intention of returning it under their no quibble returns policy just to check out the climbing ability without gears and the claimed 30 mile range.
When you ride any e-bike,for the first time,there is that amazing sensation of assistance unexpected,there will be some who think this is what it's about,keep the bike and be very happy. There will be some who ride it,find out they like the sensation but find it doesn't help up the hills as much as they expected and disappointed with the range....these will return the bike but then do their homework and find this forum to guide them to another bike which does what they originally expected.
It is already having a positive effect on interest in electric bikes,but the interest is still around the £1000 price point,customers are surprised what they can get for their £1000 relative to the G-tech.....double the battery,multi gears etc.
It should end up the best selling e-bike in the UK,if it doesn't the losses re advertising will be enormous,remember it was intended to sell it for £1700 initially.
Brave guys selling it on the back of the success of the cordless vacuum,well done G-tech.
KudosDave

And now the GTECH cordless lawn mower...

 

[trex]

the Gtech sells to 30-50 age group. Low assist works for them.
They are primarily interested in good looking, no mess, simple to operate, lightweight bikes.
That's exactly what the Gtech offers.
Gtech make sure that consumers expect the price for an e-bike is £999.
On margin, Gtech can easily make £200 more than woosh do on the Karoo, plenty of money to pay for TV advert.

 

[EddiePJ]

I guess that if I were selling ebikes, my concern would possibly be that if or when the GTECH purchaser discovers that it perhaps doesn't fulfil the job that they had hoped or believed that it would, then they might automatically assume that all ebikes are the same and be put off purchasing/up grading to another brand.

I had also thought about buying one just to try it out on local hills, and also to test their 30 mile stated range claim, then return it under their no quibble guarantee. But figured that I already know that it wouldn't handle the hill climbing, so it's not worth wasting either my time, or the suppliers. It would kind of feel wrong to do so, just to prove a point.

Battery position aside on the step through, they do look a nice clean and functional bike.

 

[trex]

the only thing that could threaten the Gtech is James Dyson to make an e-bike and advertise it on TV.

 

[Gubbins]

They also might consider that the actual sending back won't necessarily be easy so some might not bother . You would have had to save the packaging (assuming you have somewhere to keep it), repackage and then arrange the shipping.
One of the reasons I don't make large Internet purchases..

 

[Tomtomato]

the only thing that could threaten the Gtech is James Dyson to make an e-bike and advertise it on TV.

Not really, because a Dyson e-bike wouldn't be sold for £1,000.

Dyson is the Apple of vacuum cleaners, and their latest handheld vacuum is sold for £450 (ouch!), and does not have front or back lights, nor mudguards for that price.

 

[Kudoscycles]

Not sure about Dyson but if Bosch started making e-bikes,that would be real competition,hehe......

 

[anotherkiwi]

Electrolux... The salesman would ring on your door and slip his foot in so that you can't close it.