There is a lot of truth in all the foregoing. The 'cheating' comment from the Lycra brigade is still common. The message that we don't seem to get over to the public is that electric bikes are really a competitor to the car or bus,not a competitor to sports cycling.
You wouldn't run alongside a bus and shout at the people on the bus that they are cheating just because you walk to work.
But the key to electric bike sales is the strength of the local dealer. On-bike at Kidderminster have a good sale of bikes in a country area just because they stock the right bikes and have given good service to their customers,that area has a good number of electric bikes.
Similarly,50 cycles and the London Electric Bike Company have done a good job of stocking e-bikes in the Kingston area,you see a lot of electric bikes in that area.
Unfortunately many bike shops see e-bikes as hassle and out of character with the expensive Bianchi style bikes that they sell. I would say that there is a snob attitude in some areas,the guy from UK cycling is always hostile to electric bikes being tested on 'his' test track at the London Excel show,he is openly anti these bikes.
In Holland and Germany the electric bike is seen as another form of transport...young guys will turn up at a bar all on e-bikes,grandma will go to town on one,Mum will take the kids to school on an electric cargo bike.
As an aside I saw some lovely electric cargo bikes at the Shanghai show,was tempted to bring some over ,but a nightmare to store a quantity,not sure of the demand?
Kudos has settled back to its current sales level,we seem to have bikes that many British (note not English,got to be PC these days) want to own and it's just not possible for one company to push this market harder than we have over the last few years.
KudosDave