Thank you for the insight & advice. It pretty much confirms that I've made the best choice for my requirements & available funds. (I really did do an awful lot of research - I must have found EVERY online resource.)
I was never going to buy a cheap, or any, kit from God knows who on Ebay, with little likelihood of back-up or customer support in case of problems. Woosh came up time and again as the go-to place for tried & tested motors with decent batteries, and good customer support.
I'm not looking for an electric self-propelling moped, I want to pedal, but I just can't make it uphill these days. My main requirement is capacity to significantly ease the hill climbs. Still pedalling - but without anything like the same effort it currently takes. I ought to live in Norfolk, but I don't, I live in Devon. If I want a nice long flat ride I have to put the bike in the car and drive it to a cycle path. Not ideal when what I fancy is a bike ride and not a drive.
All reports suggest mid-drive is the way to go for max torque and hill climbing.
I was initially going with the 36v 250w Bafang motor, until I saw the 48v 250w Tongsheng motor with torque sensor. This motor also has a throttle, which seems to me to be the best possible option.
As to longevity of the kit, well, I'm no fan of plastic gears, but my bike has an easy life and I don't have real concerns about wearing anything out. I'm never going to be a daily cyclist - although who knows, if this turns out well! Battery maintenance is my main concern, but really not much.
I'm not worried about installation, I've got years of motorbike maintenance & engine repair under my belt and a mountain of tools (although I will have to buy a crank puller and bottom bracket tool).
I have a few last questions when I phone Woosh today, which hopefully will be enough to take the plunge.