There is a large market ready and waiting in AustraliaLet’s take the analogy to cars.
Volvo was a traditional plodding company but with the purse of Geely they have moved their products into the premium sector.
Wisper, if it wants to expand, needs to move into other sectors with products as good or perhaps better than competitors with a competitive price point.
They have attacked the well established emtb market but on its own that will prove difficult. This “ambassador” product will showcase their intentions.
Follow this with state of the art “ordinary” bikes will see them elevated above their peers and pitch them against the bigger players.
Only problem may be advertising/ cash flow. But I’m not privy to those figures but assume David has crunched figures etc.
Wisper is proving its not sitting on their laurels but looking to grow.
Good luck.
Wisper........come on down!