Holster your scratchy old quill pens for a moment....
....and try to understand it's the activity that needs promoting...not just the vehicles.
When first joining this forum over fours years ago it was predominantly community-led, with just the odd input from traders...usually as the result of a request within a posting. The situation has now changed, and I would appeal to the trade members to start inputting more of a community nature...before this once-great forum takes on the mantle of just another trade paper.
Earlier this year, I helped out as a volunteer at the Raleigh Big Bike Rides in Swindon. With the help of the young showroom manager of the host venue, I hatched a plan to record the route on video and have it running on a wide-screen tv in the showroom. Nothing special, just me riding the six-mile route I had configured for the ride-out. As the test riders started arriving at the venue, much to the owners annoyance, they all stood watching the video on the telly instead of brousing all the shiny machines in the shop. Suitably inspired by the video, the mood was set...sold on the "activity"...they just couldn't wait to get on the bikes and ride the route.
....it was only at the end of that thoroughly enjoyable ride that the customers started to examine the glittering goods on display.
SELL THE ACTIVITY...THE BIKES WILL SELL THEMSELVES!
If you trade members really want to break through the current barriers to a greater uptake of cycling, then you need to start helping out by dispelling the often misconcieved notion that cycling is dangerous to your health....what better way than a simple video presentation like the one I posted on another thread.
Perhaps It would be better if the trade members stopped rattling their sabres at each other and joined the ordinary members who have been promoting the "activity"...for free...ever since this forum started.
....and try to understand it's the activity that needs promoting...not just the vehicles.
When first joining this forum over fours years ago it was predominantly community-led, with just the odd input from traders...usually as the result of a request within a posting. The situation has now changed, and I would appeal to the trade members to start inputting more of a community nature...before this once-great forum takes on the mantle of just another trade paper.
Earlier this year, I helped out as a volunteer at the Raleigh Big Bike Rides in Swindon. With the help of the young showroom manager of the host venue, I hatched a plan to record the route on video and have it running on a wide-screen tv in the showroom. Nothing special, just me riding the six-mile route I had configured for the ride-out. As the test riders started arriving at the venue, much to the owners annoyance, they all stood watching the video on the telly instead of brousing all the shiny machines in the shop. Suitably inspired by the video, the mood was set...sold on the "activity"...they just couldn't wait to get on the bikes and ride the route.
....it was only at the end of that thoroughly enjoyable ride that the customers started to examine the glittering goods on display.
SELL THE ACTIVITY...THE BIKES WILL SELL THEMSELVES!
If you trade members really want to break through the current barriers to a greater uptake of cycling, then you need to start helping out by dispelling the often misconcieved notion that cycling is dangerous to your health....what better way than a simple video presentation like the one I posted on another thread.
Perhaps It would be better if the trade members stopped rattling their sabres at each other and joined the ordinary members who have been promoting the "activity"...for free...ever since this forum started.