Why aren’t energy prices advertised to consumers in pence / kWh? 8 p per kWh of gas and 30p per kWh of electricity for example? Instead we have this woolly comparison of cost to supply “the average home.”
If I go to a petrol station, I can see how much per unit (in this case litres), I will pay. There isn’t a sign saying, “it costs £102 to fill the average car.” The latter would be mental, so why is it ok for energy companies to get away with it? The butcher prices his sausages by the kilo, not £X to feed the average sausage eater.
Almost everything is advertised at a price per some kind of unit, except energy. You can find the cost / kWh of domestic energy, but a lot of effort has been invested in hiding it from us. I think it’s deliberately vague to frustrate and hinder shopping around.
Standing charges are another tool used to disguise energy costs. X pence / day standard charge + Y pence / kWh, versus A pence / day standing charge + B pence / kWh. It doesn’t make it easy to compare, and that’s wrong. A garage doesn’t charge 170 p / litre plus a ten quid to use the petrol pump, whilst the one down the road charges 180 p / litre but only a fiver to use the pump. Again, that would be a mental, but not too mental for the energy companies to use.
Energy companies are allowed to get away with this deliberately confusion pricing policy. It’s wrong and it’s corrupt.