Here is one for you to either laugh at or not.
For those that are already in the trade, I recently spotted what I thought could be two new advertising mediums.
The first for pedelecs, the second for pedal only cycles.
I was sitting in the waiting room at my local orthopaedic hospital a month or so ago, and it occurred to me that many such places, are now open to public advertising and sponsorship.
What an ideal place to be promoting pedelec's for post operation rehabilitation and health improvement, whilst having low impact on joint issues.
Many hospitals now have TV monitor advertising, but wouldn't it be great to actually have wall space to hang a bike from. A captive audience, and one that should be looking towards health improvement. Health improvement that I'd imagine hospital staff to be in favour of. Whether by sale of product, hire of product, or even the sale of and fitment of kits to a clients existing pedal cycle, there must be an angle there somewhere.
I quite fancy the hire idea my self, but don't have the finance to back it.
The second place, which I mentioned to a 'non ebike' cycle shop owning friend, is private leisure centres and health clubs/gyms. Again as an advertising space, you couldn't get much better. A lovely race orientated road bike, or MTB adorning a wall placed in front of static cycles, could work very well. The friend that I mentioned the idea to, is now in negotiation with two local private gyms, so it'll be interesting to see how things pan out, even if it only gets the name of his shop known, it must help.
Sitting here thinking about it further, Railway stations could be another source of advertising. No idea how you could implement keeping a static display safe, but many people travel to and from railway stations by cycle.