Unfortunately, high prices go with small turnover due to total costs per unit being disproportionately large.
Of course that dramatic looking 100%, entered that way for financial reasons, is in fact mark up before VAT and is therefore 42.5% of the retail price.
That's perfectly normal in the cycle trade, Brompton being one of the very few appreciably lower at 30% since they have a captive assured market anyway, virtually no need to advertise, and no old model clearance costs etc.
Many retail trades have higher markups.
.
Of course that dramatic looking 100%, entered that way for financial reasons, is in fact mark up before VAT and is therefore 42.5% of the retail price.
That's perfectly normal in the cycle trade, Brompton being one of the very few appreciably lower at 30% since they have a captive assured market anyway, virtually no need to advertise, and no old model clearance costs etc.
Many retail trades have higher markups.
.
