A few doors away from me is Sigma Sports, a 'must' visit for hardcore road racing cyclits. Originally when I opened there were some that would sneer and shake their heads as they went past from visiting Sigma. Today and 3 years on its very different, most are very interested in ebikes and the technology and of course the cheating discussion is about their own sport involving some using small watt motors to gain an edge. Attitiude has changed, I think most appreciate what an ebike can do for some people and wish to encourage it.