I'm looking at the rack and something doesn't look right. I hope that the mudguard is strong and stiff otherwise the weld on the frame is not going to last too long. If they had a sensible frame design, like Flecc suggested, they could've fixed the front of the rack to the frame. I agree that styling/fashion has been given precedence over functional design. Maybe the rack isn't supposed to be functional as a rack, but instead is a stylised mudguard stay.
Another thing: I can't see a join in the frame to get the belt off. There must be one somewhere to put the belt on in the first place. How does it work?