I think there are several aspects to the problem of getting the UK to take up e-biking en-masse.
1. Obesity. Sorry, but it's true. Despite the big success of the Olympics, we are as a nation very, very unfit.
In Holland, Germany, Spain , Italy and Portugal the average family is far more athletic than here.
I think that if day time TV were reduced or even cut out altogether a percentage of the stay at homes might revise their ideas. Fewer chips for school lunches would also help - and no, I am not trying to be patronising. I am not exactly skinny myself.
2. The density of traffic, especially in the south east, terrifies many people who if they lived in Europe would be out on their bike and riding. Can't see how to solve this one, save create motorway charges like in France and bump up road tax?
3. The lack of cycle paths and general facilities (eg e-bike charging points) because of council spending cuts,
4. The high cost of electric bikes. Your average Brit relates to things like vacuum cleaners, washing machines, kettles, PCs. You can buy a Chinese-made imported moped for less than £600 - so why should an electric bike cost more? After all, it only has a controller (costing what, £20?) a battery (should cost less than £100 in most peoples' eyes, after all, what does a car battery cost?) and a motor - some big metal chunk in the back of a wheel, value c £90. Add that to the value of a bike you can typically get at Halfords for £99 and you have the general perception that an E bike should cost less than £500.
Of course we all know that it isn't that simple. But unless you can get the total cost of e-biking down to a very reasonable level - eg less than £2 per day, for example - you are not going to win round the masses.
I would be very happy to support Dave (Kudos) and Lynda with a national demo day - in fact I' m getting my banner ready as we speak (takes me back to my student days). Maybe we also need to get the big guys (ie TV and radio) or some celebrities on board to really make an impact. A big name works wonders......anyone know anyone famous?
Hatti