After having read this article (see link below) the thought occurred to me that ebikes in the UK are generally demonstrated at 'eco' fairs which inevitably only attract a certain type of customer. Perhaps the Italians are leading the way by showing them at motorcycle fairs too, appealing to a wider audience?
Bike Europe - News: Record Breaking EICMA Moto & Bici
Bike Europe - News: Record Breaking EICMA Moto & Bici