I'm bound to say I disagree entirely with that premise Mike. In the UK, we have been perpetuating that notion for as long as I have had any awareness of EAPCs.So, yes, if we are to make progress, the simple, heavy but cheap bike is the way forward for the mass market.
There is an enormous amount of work to be done in terms of infrastructure before more people might be encouraged to venture out on bicycles or return to cycling. For many, I'm sure, the heavy contraptions we have been fed by our cottage ebike industry for years is a real turn-off. We need to have far more sleek, sexy EAPCs to attract more people to the idea.
Some people who cannot ride bikes around their own area because it's too dangerous, strap their bikes to their vehicle and go somewhere else, safer and possibly more appealing, in order to enjoy a bike ride. Those heavyweight machines, impossible for many to attach safely to their cars, offer no attraction but an unpowered,12Kg, mock mountain bike looks the part on the back of or the roof of their car....and impresses the neighbours.
In short, I don't see the UK EAPC market expanding dramatically all the time we have the heavy battle cruisers as the mainstay of the introductory or budget end of the market. Think of all those people who don't have a garden, a shed, or any safe place to put a bike. Flat dwellers might be able to manhandle a very lightweight bike up stairs, even into a lift, but a 27-30 Kg bike is a different proposition.
If the likes of Kudos or Whoosh were to produce a machine of 14-17 Kgs all-up, with the looks and a decent range, advertised heavily, that could make inroads and overcome the difficulties for those who find EAPCs, as we have them today, simply too cumbersome.
Tom