If people working in a major chain of cycle shops know nothing, then what hope is there to educate the rest of the public.
Ref: Halfords electric bikes, yes I suspect that they will be low quality. Much the same as most of their early day regular bikes. Time will tell if they change.
Ebikes are starting to surface as 'Gadgets' in related shows, but they wont really reach the public consciousness until they are seen on TV as preferred transport for leading characters, eg in soaps.
imagine x in corrie banned from driving, taking to an ebike...
If there was a federation of ebike producers, the next obvious thing would be to court some kind of product placement. Ditto the government and its belated efforts to reduce our carbon footprint. Second to product placement and formal campaigns, there's simply seeing them about town. The trouble is most ebike look like any regular bike from a distance. Also there is no local industry to profit from this trend.
Then there's the automatic association of bikes generally to toys, instead of transport. Without advocates to say otherwise, you are suppose to grow-up to become another petrol head. Which means the Eco angle has to vie with the Machination of cultural expectations. As consumers we should be spending in support of traditional industries, apparently. The Eco angle simple isn't at the fore as an argument. Maybe in the future this may figure as a marketing ploy, with a catchy tagline like, "Are you doing your bit?"
Meantime we expect people in cars, as towns and cities are organised around petrol transports. Past a certain age if you don't drive then you are expected to take the bus, or walk. All this comes ahead of e-transports or e-bike solutions.
Its a shame we missed that opportunity in the Olympics. Can you imagine officials and their minions with a fleet of ebikes donated to help out, and thereby figuring in the background of the news. Maybe next time. maybe never.
E-transport is the future and has to start someplace, the bike is as good a place to start a trend as any, but attitudes will need to change first.