It is strange that businesses have entirely different business models yet are successful.Yes could be but only repeating what I heard so that would be a question for GTECH as I do not work for them
Cosmetic companies have very high marketing costs,very high margins,big revenue, but low product cost. To use the same business model on electric bike sales the product cost needs to be very low and the revenue very high,I just don't see the market big enough and the build cost to be low enough to make that work.
But certainly G-Tech have done a good job of introducing electric bikes to the masses and I compliment them for excellent videos,albeit a bit stretched in the performance claims,always wary of the words 'up to',hehe
KudosDave