Ahem... You are not a member of the working poor! (It was not my career goal but accidents do happen.)You're focusing on the price being the main barrier to growth or eBikes... its not.
Price isn't really an issue, as there are bikes available at all price points.
I have priced a home build from quality components (frame, fork, Rohloff, BBS01, the lot...) and was surprised that I could build a reasonable quality bike for a lot less than a complete bike. Yes I know the Rohloff costs more than the rest combined...Regarding the price, I'm afraid KTM and I suspect Haibike will never make cheap bikes... there are certain price points that with the components we use you simply can't get below without compromise that many brands don't want to make. The premium brands do offer very competitive pricing and I would argue they are exceptional value, but yes at £1500.00+ to many, they can not be described as cheap.
I stand to be corrected but I don't think 14 year-olds can ride motorbikes. They are legally permitted to ride EAPCs, I think? That being the case, that's why they might bother with a pedelec.If you're going to want to use a bike illegally, to go fast illegally... they're just going to use a motorbike - why would they bother with a pedelec?
This is all correct... but you're drawing lines in the sand regarding legality, and expecting someone to abide by some and not others.I stand to be corrected but I don't think 14 year-olds can ride motorbikes. They are legally permitted to ride EAPCs, I think? That being the case, that's why they might bother with a pedelec.
The problem then is that 11 and 12 year-olds, mates of the 14 year-olds, will also want to play with these powered machines and I hardly think they will pay much attention to any rules or regulations in regard to where these machines can and cannot be ridden.
Moreover, motorcycles typically are just a little more difficult to nick than bikes and no-one gives a second glance to kids on bikes but youngsters on motorcycles very often do attract attention. If kids start reading that other well-known and more international site which provides articles and advice about creating 'the fast and the furious' of the EAPC world, then god help us all!
Tom
Ah! Well if you're assuring me, that's ok then. Youngsters just won't ever see the opportunities in EAPCs so won't ever nick one to strip and utilise the components in another bike frame.I can assure you - there is little chance of any of them wanting to be seen riding an illegally fast pedelecs. They just aren't cool and are too expensive compared to an equivalent and equally fast and illegal motorbike.
My soon moved out of our house and took the best bike with him.Thats exactly the story we're hearing all over the place But how did you find out about eBikes?
Thats exactly the story we're hearing all over the place But how did you find out about eBikes?
I can imagine one area you might want to focus on is the cycle to work scheme, I'd imagine one thing that would put people off is imagine slogging into work, up a hill, getting into work a panting, sweating mess but an ebike helps share the effort so you don't get to work looking like you need an ambulanceWe're investing in a much larger demo fleet to support this for 2016 and an event trailer we can take to dealer events.
However we genuinely are struggling to find a successful way of advertising the eBike side of our brand, at a brand level.
You raise an interesting point Steveindenmark.
We have a massive problem working out where to actually advertise eBikes, especially the more sporty ones. The potential customers are so wide ranging, its hard to do any targeted advertising at the brand level, because where do you do it?
At the moment the best form of promotion for eBikes tends to be made at the dealer level by active dealers taking bikes out for people to try, and also eBike customers themselves promoting the concept to others.
We're investing in a much larger demo fleet to support this for 2016 and an event trailer we can take to dealer events.
However we genuinely are struggling to find a successful way of advertising the eBike side of our brand, at a brand level.
Sorry, you've misunderstood me. We're not struggling to sell bikes, we sold out again this year. We want to support our dealers and do more advertising, but so far everything we've tried has been a total waste of money.
Regarding the price, I'm afraid KTM and I suspect Haibike will never make cheap bikes... there are certain price points that with the components we use you simply can't get below without compromise that many brands don't want to make. The premium brands do offer very competitive pricing and I would argue they are exceptional value, but yes at £1500.00+ to many, they can not be described as cheap.
I am 55 and find 15mph fine (and safe) for cycling my 10 mile round commuite through Cambridge City. I can understand people wanting a higher speed cycling on roads or longer commutes. I have a friend at work who has a 48V monster that does 20-25 mph on a longer 30-40 round commute. He constantly has problems with spoke breakage.Most people who want to use high speed e-bikes are commuters under 50s.
40s: 30mph is plenty
50s: 22mph is plenty
60s: 20mph is plenty
70s+: legal speed is plenty
Colin.....when Kudos first started we did a series of road shows across the UK.....Redbridge,Manifold Trail,East Anglia....the biggest problem is getting enough people to attend,having said that the people who attended were very serious and often bought an e-bike afterwards,some are still contributors to this forum....one bought a KTM....Artstu!You raise an interesting point Steveindenmark.
We have a massive problem working out where to actually advertise eBikes, especially the more sporty ones. The potential customers are so wide ranging, its hard to do any targeted advertising at the brand level, because where do you do it?
At the moment the best form of promotion for eBikes tends to be made at the dealer level by active dealers taking bikes out for people to try, and also eBike customers themselves promoting the concept to others.
We're investing in a much larger demo fleet to support this for 2016 and an event trailer we can take to dealer events.
However we genuinely are struggling to find a successful way of advertising the eBike side of our brand, at a brand level.
Colin.....fat e-bikes may change that conception by 14 plus teens,with motors and gears tuned to accelerate rather than speed....although I suspect the techie teenager will soon overcome what speed limiting device we fit....the bikes need to look sexy and cool not old codger style.This is all correct... but you're drawing lines in the sand regarding legality, and expecting someone to abide by some and not others.
I'm not sure how many of these types of youths you know, but having spent a lot of time with the KTM brand now and also having previously worked as a teacher in some of the roughest schools in Oldham, I can assure you - there is little chance of any of them wanting to be seen riding an illegally fast pedelecs. They just aren't cool and are too expensive compared to an equivalent and equally fast and illegal motorbike. They just bomb about on illegal mini motorbikes, that cost pretty much nothing to buy and they never get caught using.
This is the sort of thing they are using.
http://www.gumtree.com/p/ducati-motorbikes/mini-moto-pocket-bike-50cc/1126853832
KTM are not keen on their products being sold on e-bay.As a keen cyclist on both Road and Mtb I didn't really know much about eBikes other than the odd one's I had seen appeared to look like someone had knocked them up in a shed and so dismissed them as uncool and uninteresting and only good for getting to work and back. Then just out of boredom I searched ebay and came across a used Haibike Xduro AllMtn Pro and thought Wow! I had no idea that eBikes could look like this. However not knowing anything about eBikes and the fact the bike was 250 miles away I didn't pursue it. However my interest in eBikes was sparked so I did more research online and after a while purchased a Haibike Sduro Allmtn RC. I really couldn't be more pleased with any purchase I have ever made and through my enthusiasm my cousin and brother have both bought the same bike and are both very happy with their purchase. Although I am aware of KTM for motor cycles until I joined the forum I was unaware that they made eBikes too. My point to you for your marketing is use ebay. You can sell at list price and use classified ads , show loads of photos and plenty of room for descriptions, etc etc and if you want to throw a Spratt to catch a Mackerel you could sell your ex demo bikes. I am certain you would pick up quite a number of customers for a relatively small cost. If it works don't forget who told you. Regards Ed