Developing into a very interesting and highly pertinent thread with regard to the 'trade' input on the forum.
When a prospective purchaser asks 'which bike is best for my specific usage model' which is basically the question all us newbies are asking/thinking/considering...to state the obvious it is a question about e-bike suitability.
Every trade member on here no doubt represents some great e-bikes, be that bike £500 or £5k or anywhere in between. They are all no doubt great bikes to the right person.
What really matters to the potential purchaser is the suitability of the available/suggested bikes.
Quality of anything, in this case an e-bike, comes from that bike meeting the person in questions criteria of suitability, therefore by extension meeting their expectations.
A 100% Chinese bike with lower end components sourced 100% off the shelf with quite a hefty weight and no external design input may still be absolutely ideal, meet the persons criteria fully and therefore be a quality purchase they enjoy for many years, THEIR expectations fully met. It is however unlikely to be capable or suitable for some other usage models, but that doesn't mean it is not a quality purchase (for the right person).
I have seen some trade members contribute to a thread, understand the persons requirements and go on to recommend an e-bike from another supplier. There also seem to be some that recommend their brand regardless.
So back to Dave's point...a full description of each new bike to the market on the forum in a very visible place would be a very valuable contribution to the site. A story of how the bike was designed, what were the considerations in relation to specifying the components, what the supplier envisages the bike is suitable for (road and light trails/mainly off-road/long distance touring etc.) would be of great assistance to prospective purchasers.
A highly visible, really insightful description of new models has so many benefits to everyone (not just a few pic's and a spec, but as i said in my earlier post it needs to include the full back-story of development, how it was spec'd and why, and an overview of potential rider usage scenario suitability would be exceedingly helpful) and I can only see this type of posting enhancing what is already an excellent forum and place to learn about amazing e-bikes