Jeez, from an engineering point of view, that's terrible. The general conclusion is correct, but they've missed the point completely. All they did was measure the rolling resistance on a relatively inefficient tyre powered by a relatively inefficient motor system. They could have saved a lot of time and effort and they could have got much more sensible results from here;
Bicycle Rolling Resistance publishes detailed reviews and articles about mountain bike and road bike tires, which have been tested on our rolling resistance roller
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Rolling resistance is pretyy insignificant when compared with other energy losses. Air resistance is significantly higher. Look at the charts here:
You’re riding along at a speed that takes some effort. It’s difficult. What makes it hard? What do you have to overcome that is demanding all that effort to maintain your speed? You ramp it up and …
tunedintocycling.com
What they failed to understand is how weight affects hill-climbing. It's very simple. The power to pedal a bike up any incline at any particular speed is directly proportional to the total mass of the bike and rider, so a 100kg rider riding a 25kg bike up any incline will require 25% more power to go the same speed as a 75kg rider on the same bike, or double the power of a 52.5kg rider on a 10kg bike.
On the flat, the lighter rider gets avery small addvantage due to rolling resistance and a lot more advantage due to lower air resistance (smaller size).
On a downhill, the heavier rider gets the advantage, due to gravity pulling him/her down the hill in proportion to the total mass., so it pulls a heavier rider harder.
On any incline, whether up or down, rolling resistance reduces increasingly as the incline steepens, due to the riders weight being resolved into two components - one in the direction of the incline, and the other one, which is the component affecting rolling resistance, at right angles to the incline. To make that clearer, consider the extreme case where the incline would be 90 deg (vertical): Obviously, there would be no rolling resistance.