Front motors always sound louder than rear ones, even though they're not.
To me, a big consideration is that for bikes that have BPM motors, everything is standard. You can mix and match motors, controllers, batteries and other stuff. When you buy bespoke bikes like A2B, you're at the mercy of the dealer and their spares system if anything goes wrong. Unfortunately, for ebikes, the spares backup is pretty bad. When the battery fails, which is an inevitability eventually, you might as well chuck your bike because a new battery will be more than what the bike's worth - if you can get one. If your Kudos or Woosh goes wrong, there's a hundred different cheap batteries to choose from. I hate to have to say all this, but I'm just trying to be pragmatic.