It takes about 60w to pedal a non-assisted bike on the flat at 12 mph.
It would take 6 hours to charge a 10Ah 36v battery at 60w from empty to full.
That means that if you had your bike on a stand in your living room, you could pedal for 6 hours to charge the battery. If you took the same bike out on the road and pedalled normally, you wouldn't have any power left to go anywhere, but if you pedalled twice as hard as normal, you could go somewhere and charge the battery at the same time. Say you were using your bike to travel 12 miles to work and back each day: It would take you 6 days pedalling twice as hard as normal to charge your battery from empty to full. No thanks!
An electric bike is supposed to make life easier, not harder.
The best thing about cycling is being able to freewheel down hills after all the work to get up them. If you had regen, to use that energy to charge the battery, it would be like going downhill with your brakes on. No thanks!
Say the regen only works when you put the brakes on. That would be an advantage because it saves on brake wear and you get something for nothing; however, there's no free-wheeling motor that I've heard of that can do regen, which means that you pay a continuous penalty of compromised free-wheeling all the time you're riding for a very small gain in battery charge. No thanks!