A motor's "KV" rating it is the number of revolutions per minute that it will turn when one volt is applied under no load conditions.
So with 36V applied to it, a motor with a KV of 7.2 will produce 259.2 rpm under no load conditions.
The paragraph I've quoted makes no sense whatsoever to me.
A motor is a two-way transducer. If you apply a voltage to it, it will turn. If it turns, it'll produce a voltage. The KV is the ratio between the voltage and turning speed whichever way round you want to work it or define it.
Look at it like this. You have a motor with a KV of 7. You apply 1v to it and it will accelerate to 7 rpm and not go any faster. The reason is that at 7 rpm, it generates 1V in the opposite direction, so net voltage is zero. Without a net voltage, no current can flow and the motor stops accelerating.
Use Ohm's law: current =volts/resistance
The resistance doesn't change, so as the motor speeds up, the net voltage goes down and the current goes down with it.
The net voltage at any RPM = battery voltage - back emf
= 36 - RPM/KV
Current = (36 - RPM/7.2)/resistance
At 259.2 rpm, Current = (36- 259.2/7.2)/R = (36-36)/R = 0
No current means no power and no acceleration.