Its the same here in Shrewsbury,i think e.bikes should be marketed as liesure/fun things like segways in the USA,but the main drawback is the lack of e.bike dealers on the high st.,why not use the media to advertise e.bikes,like, tv, magazines,papers etc.I also feel that some manufacturers are now producing bike that are too complicated and expensive,what we need is a basic Morris 1000 type of bike,and why not SLA batteries?,i would sooner pay £70 for a set of batteries than £300,once you get into the £1000 pound area for a e.bike alot of people will go to their nearest motor scooter dealer and get a 50cc bike for about £1500 or less.Would like to hear from the likes of Kudos on this,as i feel they are more tuned in to the customer wanting a more basic machine for fun/liesure,i keep going on about the fun aspect of e.bikes but i know of very few Brits who,at 06.00 in the morning in the winter months would swap a nice warm car for any bike,myself inc.,but given a nice sunny day i'm out there on the bike.