I'm glad that at least one other person gets it.
There's no problem with "getting it" at all. The spec of 11,000 lm is unachievable, so is BS, plain and simple. The very best output is likely to be around 9,000lm, and that's probably not sustainable for more than a few seconds before the dies overheat. This thermal case is EXACTLY the point I made earlier, in fact, here's chapter and verse on my rationale for limiting the current in the pictured torch for which you questioned my ability to read a part number for earlier:
The LED is mounted on to a good 20mm alloy thermal substrate (the star puck that’s used in the majority of torches). These have a thermal resistance from LED die mount to the back plate of 1.2 deg C/W. Combined with the junction to case thermal resistance of 2.5 deg C/W this gives a total thermal resistance from the junction to the point where the puck connects to the heatsink of 3.7 deg C/W.
The nose part of my small alloy torch, with the puck mount, has a calculated thermal resistance (assuming ideal conditions) of 14 deg C/W. In practice I suspect it may be a bit worse than this, even though the heatsink is integral to the nose machining. The total thermal resistance from the LED junction to the ambient air is at best about 17.7 deg C/W, but realistically I expect it’s closer to 20 deg C/W, judging from the temperature the case reaches.
Maximum junction temperature allowable is 150 deg C, but if the LED is allowed to run this hot the light output drops by about 28%, reliability suffers and the waste heat to be dissipated increases further. If we accept that a 10% drop in light output is acceptable, then the maximum junction temperature allowable is 75 deg C.
100 lm/W luminous efficacy is an efficiency of 14.64% (683lm/W is the physical upper limit). For every W used by the LED, 0.8536 W of waste heat is generated. Vf for the Cree XM-L at 3000mA is typically 3.35V. At 3000mA the LED junction will be creating about 8.58W of waste heat initially (3.35 x 3 x 0.8536) when the LED is cool (it’ll generate more heat as the efficiency drops with increasing temperature).
With a total thermal resistance of 17.7 deg C/W and an ambient temperature of 15 deg C, the LED junction will reach around 167 deg C if run at 3000mA, which is too hot, in fact it's into the area where thermal runaway may be a problem, as there would be 30% or so more heat generated when the junction was that hot.
To keep the LED junction temperature at our selected 10% efficiency loss figure of 75 deg C we need to ensure that the LED waste heat generation doesn’t exceed about 3.4 W (for 15 deg C ambient and a cool LED, less if the ambient temperature is higher or the LED has warmed up).
3.4W dissipation with a LED efficiency of 85.36% equates to a current of around 1.18A as the maximum that this LED can be used at in this application. I chose to play safe and run it at 900mA, to allow for the fact that the torch would be used in ambient temperatures higher than 15 deg C at times and to allow for the increase in waste heat generated as the LED junction temperature increases.
Simples, as Aleksandr Orlov would say....................