Dave,
Looks like your 'not for profit' model is the way forward for e-bike shows for the time being.
I read somewhere that one or two of the bigger names in ordinary bikes didn't bother with the NEC, so something's not quite right there.
Didn't you post something about the organisers?
The events management company at the NEC is probably used to dealing with big businessmen, bicycle people don't wear blue suits or fit the corporate mould, so I suspect a cash of cultures.
Rob,I have done lots of events at the NEC,in fact I am there at Autosports race car show,Jan 10-13,2013,big 50square metre stand. I know the venue well,it is probably the most expensive exhibition centre in Europe. Families used to come to Autosports but with parking,entrance costs and food,they don't see much change out of £200 for a family day out,I rarely see kids these days.
The NEC Cycle Show is equally expensive but hard to justify in the low volume e-bike market,if I was Bianchi or Pinarello I would feel compelled to be there.
Kudos had a big display in 2011,it was our launch year,but we asked for some changes from the organisers,in particular that the test track entered the building and testers could then start/finish back at each stand. The stands organised corall style,the front of the stand facing the aisle,the back facing the test track,this means my employees can help with both tasks-the organisers promised this but failed to deliver.
Also many of the testers treated the test like a fairground ride with no intention of buying an e-bike.
This year I had personal reasons not to attend,an important birthday. I will probably return next year with a smallish stand,just to have a presence. But its more fun doing these local shows,the testers are seriously interested in the product and the 'less is more' syndrome applies,we can spend more time with our customers.
The high cost of the NEC is not the fault of the show organisers,it is just so expensive hiring the halls at that venue.
Maybe one of the smaller events will grow strong enough to be considered as the National Electric Bike Show,then the NEC will be seen as an expense we can avoid. One of the problems of the NEC is that I don't think there is a natural hill,I remember sliding on the ice down the pedestrian tracks to the car parks,but not a rideable hill.
When I first looked at locations I tried to find a venue that had a covered hall but having done a few of these road shows I don't think the weather is a problem,after all at some time you will have to ride in the rain and with good clothing protection its not a problem.
Dave
Kudoscycles