Notes on the Website
New website is a great change. Great job by the web designers in creating a cleaner design. It'll definitely help you convert more visitors.
A few quick comments about the homepage:
I'd recommend you also get a copy of 'Don't Make Me Think'. It's a web usability book written for non-web usability experts designed to be read in a train journey.
Don't Make Me Think!: A Common Sense Approach to Web Usability: Amazon.co.uk: Steve Krug: Books
Hope this helps :-]
New website is a great change. Great job by the web designers in creating a cleaner design. It'll definitely help you convert more visitors.
A few quick comments about the homepage:
- Above the fold, you've got a lot going on. A good rule of thumb is to squint to identify the clearest call-to-action. Try testing your 'call an expert' and 'live chat' in different places. Talk to your web developer about using Google Website Optimizer to split-test different versions of pages.
- The eBike selector is a great idea! Try including a little '?' help pop-up to tell people about the possible differences (e.g. step-through vs. crossbar). Not everyone will know.
- At the bottom, you've got a lot of text with a lot of links. I suspect you're web dev guys have suggested this to help with search engine indexing. Either rewrite or reformat it, else call it spam. It's not very useful to the consumer. The 'electric bike effect' story is great. Write more about that!
- I'd also consider reducing the number of tabs at the top. Fewer choices mean people have to make wiser choices. What even is the difference between 'pedal bicycles' and 'electric bikes'. If you're not selling electric cars, don't attract attention to it.
I'd recommend you also get a copy of 'Don't Make Me Think'. It's a web usability book written for non-web usability experts designed to be read in a train journey.
Don't Make Me Think!: A Common Sense Approach to Web Usability: Amazon.co.uk: Steve Krug: Books
Hope this helps :-]
