Dave,
It has nothing to do with the Bosch publicity machine.
Crank drives, particularly 'name' ones such as Bosch, Yamaha, Shimano Steps and Impulse/Kalkhoff are a lot more expensive than hub motors.
Thus a bike with a name crank drive for £1,600 or so looks a lot better value than your Rapide with a sub-£100 hub motor at £1,400.
Oh, and the only Kalkhoff hub motor bike on sale in the UK is £1,295, and it has hub gears.
Rob....I am not sure we agree or disagree on this point. I realise that the Bosch type crank motors are more expensive. The Bafang Max Drive is also much more expensive than the BPM motor.
But my point is whether this expense is necessary.
I have taken a Bosch motor apart and also a BPM motor apart,the Bosch motor is so over designed relative to the BPM motor. It seems to me that once the decision was made to go crank drive the Bosch engineers had to overcome the problems associated with that design by an increasingly complicated design,this is particularly true of Bosch MK2.
The Bafang sales guys admitted to me that they only manufactured the Bafang Max Drive to directly compete with the Bosch unit,I suspect the same applies to Shimano and Yamaha,if that is what German buyers want then give it to them.
Not sure you can buy a fully equipped( by that I mean lights,mudguards etc) German Bosch powered e-bike for £1600. But I do agree that an English/Chinese priced e-bike at £1400 is in a difficult marketing price point,whatever the specification,which is why I will not build a Bafang Mid Drive e-bike and sell it in the UK,it is too close to the price of a branded German assembled e-bike. There was a well known company at the NEC who were showing such bikes,priced £1600....my comment was that you needed a German brand name at that price level.
I haven't bought any car in the last 20 years that isn't VW,Audi or BMW so I suppose I also German branded led.
But this all started when a forum member asked why we don't put higher spec hardware on UK sourced bikes,the foregoing answers that question.
I suppose the best compliment that testers make when they ride my Kudos Rapide and Sonata is that 'it rides like a German bike'. I don't have loads so are relaxed that they will sell,albeit slowly.
In the meantime back to designing £1000 bikes.
KudosDave