Sorry John, I went to edit my post, but cocked it up!
To others, I had basically said that it isn't possible to give a fair and accurate measure of distance/range, as there are too many variables, but if a potential buyer was to walk into a shop and be told that a reasonably fit 75kg rider, could kill a 400wh Bosch powered bike in a little over ten miles, then they would walk out of the shop.
Obviously there is a bigger picture to this low range, but perhaps using this kind of honesty and stating potentially lower ranges when selling, might not lead to buyers being ultimately dissatisfied when a seller has claimed a range of 100miles or whatever. (It sounded better the first time around, sorry about that)