It's amazing. You give some kid a box of pencils and some crayons and the things they come up with!
Seriously, it's cleverly done but I'm not sure about the target market it's aimed at. It certainly doesn't include me and I'm fairly sure there won't be too many takers amongst forum members. I wonder if the guy with the pencils also had access to a calculator because I suspect they're going to have to sell quite a few before they break even on set-up and production costs but hey!...I'm no accountant.
Strangely, although it's well-executed, I don't think it really moves the game on any and I'm sure with some budgetary restraint, one could buy possibly four but certainly three perfectly adequate folders for the price of one of these.
Indalo