There is no lateral support to the rims, no load distribution.I wonder what sort of ride you get from it. I notice in the videos that the riders don't seem to want to put their bum on the saddle. It reminds me of the Mercedes Smart bike, which wasn't too bad apart from comfort. It was just too stiff, so you felt every bump. This one must be even stiffer because there are no spokes and a very short rigid fork. Also, the riding position looks a bit hunched. I can't see any provision for adjusting anything other than seat height.
I would also like to see what will happen to the wheels if that guy hits a kerb or a pothole.