FLAB ! Am I missing somthing

[Gringo]

OK like lots of people I'm not built like a racing snake.
Finding suitable cycling clothing is a pain, most jacket sleeves 3" to long for me and that's just for starters.
So seeing on Dragons Den, someone wanted support for there fuller figure cycle clothing range, this woke me from my slumber, what a good idea.
Now here's the thing, the company's name Fat Lad At the Back (FLAB) and there name is plastered all over there clothing.
Who in there right mind would volunteer themselves to be caled that.

 

[Alan Quay]

I'm ginger, so I'm waiting for the FGCAB series.

 

[Pete Keeffe]

That firm was featured in one of the cycling mags this month.
Mrs K ( a keen horsewoman) was inspired to comment that hi vis hacking jackets with a 'Fat Lass at the Back' logo would struggle to find buyers.

 

[Gringo]

A totally uninspired company name, probably thought up late at night after to many shandys and boisterously supported by fellow shandy drinkers