I'm going with this quote above.For the money you won't be able to keep them in stock.
A few people in my workplace, who granted know very little about bikes, rave about the fat bikes. They just 'want one'.
I suspect that they will sell well at this price point and the snow's a-coming! You should show some snow busting pics of them ploughing through a few drifts. Throw in a couple of sand dunes if you like. Or, at least an autumn windfall of leaves. That wouldn't do them any harm. Fat tyres do well in snow and leaves.
I'll ask the question that they'll all be asking later.. Could it be 'tweaked' up a bit for 'off road' use?
Whatever, I still like it, and yes I'd consider getting one if I needed one, but not at the mo. I'm already ready for the snow this year.
If fat bikes did appeal, then I wouldn't want the rack, side stand or mudguards.
I'm sure that it would still be great fun to ride though.
Eddie likes clean lines. Maybe consider going the other way. Fat, with all the gubbins to carry a load = strength.
You could show some pics of it going cross country fully loaded with camouflaged panniers and a guy with a rucksack riding it 'Gung ho!'. Then setting up camp, dropping the gear off before riding the now stripped bike downhill, through the trees, over a mountain. Fat bikes! The outdoor choice. Handy for campers, backpackers, woodsmen and serial killers.
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