I thought I read somewhere on the Wisper bikes website that on starting up, their motor will also reach 400+ Watts. 10mph results are interesting but should not be taken as proof that manufacturers try to compete unfairly.
Unfairly competing on power isn't an issue, no manufacturer does that. They all use sufficient power for e-bike purposes, which in hub motors happens to exceed the nominal amount allowed.
The reason there is no competition on power is that range is so important too. Each e-bike manufacturer makes a balance choice between power and range, a good system which gives customers the maximum choice.
For example, using two well known makes, if high power ability is important to me and I don't need very long range, the eZee models fit that bill well. If I'm prepared to sacrifice a little of that power for more range, the Wispers are a better choice.
If I want a really long range and am prepared to put in more effort to achieve that, a crank drive Panasonic unit powered bike is a good choice, since it's management takes care of achieving that for me.