91 000 €. You don't add VAT to the bill you send to your client BUT you pay VAT on everything you buy which means you are less competitive than a company which recovers VAT on everything they buy. 20% less competitive and that 20% comes out of your profit margin...
you've got it all wrong, AKW.
Let's take an example.
I pay $250 for a hypothetical kit + $10 delivery.
After delivery to my door, the kit costs me: 1.05*(250+10)1.20 USD ex VAT
The 1.05 is the import duty. The 1.20 is VAT.
Total: $328 or £262.08
If I want to sell on Ebay, I have to sell it at at least £399.
subtract the various cost centres:
Goods: -£262.08
ebay fees @ 10%: -£39.90
Paypal fee @ 2%: -£7.98
Post & packing: -£10
VAT:- £66.50
10% fixed running cost (premises, insurance, guarantee replacement,admin etc): -£39.90
Net sale proceed: £16.32
At that selling price, I cannot afford to spend more than 15 minute on support time before I start eating into my net profit before tax!
Now, let's see what happens if I don't charge VAT (ie when I sell to someone living in Jersey/Guernsey):
subtract the various cost centres:
Goods: -£262.08
ebay fees @ 10%: -£39.90
Paypal fee @ 2%: -£7.98
Post & packing: -£10
VAT:0
10% fixed running cost: -£39.90
Net sale proceed: £82.82
No comparison, is there?
The problem with the Chinese is some treat commercial invoices as something you find in a fortune cookie. They send you a Word document. You edit the details if you want to. If you don't want to pay import duty, then you just tell them to invoice you for a lesser amount.