These hire bikes have to be left at their official stations where they get charged, so although one can ride to work leaving the bike at one of those nearby, you wouldn't be taking it into work all day long and paying dear for that.
A choice to hire for the day would suit me better so I can go for a ride at lunch then cycle around the parks or wherever takes my fancy in the evening then dump it back near hotel or restaurant.
And they are so called "last mile" transport, not something you'd take onto a train to go further afield where there are no charging stations for them to end your hire charge period.
If you're cycling across London as a commute then yes I may well want to jump on an overland train, for example Camden to South Clapham or Shepherd's Bush to Stratford. You still have to walk distance to get bike then return it somewhere again not necessarily near where you are actually going. I would prefer 'last 200ft' transport approach...
I'm in London week after next, staying on Edgeware Road going to Harbour Exchange at South Quay, Canary Wharf. Last time I was down the bike station at the underpass was closed so I jumped on tube. I will check out the situation when down and maybe enjoy taking one on train before they ban it.
So they aren't idiots after all are they? They've thought it through.
Having worked for consultancies in London past 20+yrs and have worked on multiple TFL projects can confirm that sure not all of them are idiots. However it's their 'partners' (Cap, Eviden, TCS, HCL Axon etc.) that 'thought it through' for them
...for 7/8 figure sums...