are you going to watch Cumberbatch Monday on Channel 4?
quote:
The drama, which also takes in such highly topical subjects as data mining, the power of social media and fake news, shows that even though Cummings is largely unknown to the general public, he had an enormous influence on the campaign. He dreamt up, for instance, the famous slogan, “Take back control.”
But, as
Brexit: the Uncivil War demonstrates, his masterstroke was pioneering a completely new kind of campaign. Drawing on state-of-the-art data analytics, he discovered that t
here were three million disillusioned voters who were not registered to any political party.
In the drama,
Cummings bombards them with one billion targeted pro-Leave online advertisements during the campaign. These previously undetected voters may well have helped tip the referendum in favour of Brexit.
https://www.independent.co.uk/arts-entertainment/tv/features/benedict-cumberbatch-brexit-the-uncivil-war-channel-4-hbo-dominic-cummings-vote-leave-watch-a8711096.html