Don't get me wrong with my replies on this, I'm not trying to shoot it down just for the sake of it, the idea sounds very good, and a big national setup like an AA for bikes would be very useful.
I'm reading the small print on their website though, the £30 is with discount for DD renewals, and it looks as though puncture cover is an extra.
The core promise is given as:
"In the event of a breakdown, our 24-hour recovery call centre sends a recovery van to take the rider and bike to the nearest repair shop, railway station, car rental agency, overnight accommodation or home if within 25 miles."
Does the "within 25 miles" part mean just home or overnight accommodation, or all the other destinations too ?
Also, (still not wishing to sound cynical), but the only promise on call out time is a £10 refund if they don't get to you within an hour, so they still keep £20 of your subs.
I could turn out to be a great service, but only personal experience and/or known feedback will tell...