This is the 50cycles I've experienced. The following incident happened well before this forum started and before I had started my e-bike websites. As far as 50cycles were concerned, I was just another customer.
Shortly after I bought my Torq many months ago, an early model, I experienced an odd hub fault, so phoned 50cycles and in order to be helpful and speed the resolution, offered to bring the bike back to them. Scott in response said he would endeavour to get the repair done on a same day basis. I said I wasn't sure which day as I needed to get an MOT done on my car, at which Scott informed me that the garage next door to him could arrange it if that suited.
Of course it did, so while I was on the phone, Scott popped next door and arranged the MOT for the following Monday, which I'd already indicated was suitable. He also informed me that Wai Won Ching, founder of eZeebike and his son Ken were visiting that day so I'd have a chance to meet them. I duly presented myself with bike first thing Monday, the car was collected and taken for MOT by the next door garage staff, and I met the Chings. They were concerned about the fault and decided to just change the whole wheel, and then took over from 50cycles' repairers and did the job themselves. Can't be bad, having the designer repair one's bike! Before mid-day the car was brought back to me, MOT done and passed, the bike repaired and I was ready to return home.
This was service well beyond any call of duty, my MOT need was hardly their concern, not was it necessary to give me a chance to meet the Chings. What it showed was a concern for me as an individual, not just as a customer. Remember, I was just another person at that time with no dedicated biking internet presence.
And this was no one-off. When I experienced a particular problem with an early battery months later which 50cycles recognised, they immediately sent a replacement out without waiting for the old one to be returned.
One important thing to note from the above is my willingness to be helpful with resolving a problem, born of my long experience in giving customer service and knowing how much the customer can help. For any supplier, service is the most difficult and potentially very costly aspect of their business, so they always welcome a co-operative customer and will usually make every effort to respond in like manner. The outcome of that co-operation is that the customer almost invariably wins with a satisfactory experience.
.