Yep, RobF, you are probably spot on, as Ebike's are quite niche, and in the great scheme of things, so is cycling in general.
Cars though are a different entity altogether, but I can't help thinking that with Tesla planning to go mainstream next year, with a fully electric car that cost's half as much as there current model "S", yet still has all the quality features including range etc.
There are only a small number of consumers who are willing to pay £3k+ for an Ebike, once you have captured those sales from consumers, as a manufacturer you need to be expanding the market, with an equally as good product, but at half the price if you want to remain in the game.
Then we could soon be heading the same way with Ebikes as what Tesla has done with it's cars, wishful thinking maybe, but who knows.
Cars though are a different entity altogether, but I can't help thinking that with Tesla planning to go mainstream next year, with a fully electric car that cost's half as much as there current model "S", yet still has all the quality features including range etc.
There are only a small number of consumers who are willing to pay £3k+ for an Ebike, once you have captured those sales from consumers, as a manufacturer you need to be expanding the market, with an equally as good product, but at half the price if you want to remain in the game.
Then we could soon be heading the same way with Ebikes as what Tesla has done with it's cars, wishful thinking maybe, but who knows.