Never heard of them either. But I look at the non Bosch specs and worry it's a fair bit of money to upgrade in long run.
However, I like the look of t he frame. Bit of a GT knockoff perhaps ?!
Plus sometimes, for me anyway, getting a bike at price X now is possible. Upgrades as and when affordable. Even though it is more expensive in the long run. Sometimes it's just cash flow .....or about hiding the true cost from the wife [emoji56]