Swiss e-bike brand, Stromer, is expanding into the UK market by appointing Bikes GB as sole importer.
Describing the UK market as ‘in its infancy,’ Stromer are tapping into the continuing upsurge in cycling, saying: ‘With a massive rise in the number of commuters taking the bike to work each day, London is currently investing heavily in e-bike friendly infrastructure. The potential in these markets is therefore of huge significance for myStromer AG.’
Bikes GB is the electric bike division of Tomos GB, the UK and Ireland arm of the company selling distinctively designed mopeds and scooters since 1954.
A natural progression in stylish two-wheelers sees Bikes GB selling the full range of Stromer bikes through their own urban.ebikes dealership. Paul Keppler, director of Bikes GB, told Pedelecs: ‘Bikes GB focusses on premium European brands which have a heritage for innovation and the highest standards in manufacture and component quality.
Stromer epitomises the most innovative design and precision engineering in electric bikes and as such is considered one of the very best e-bikes on the market. Stromer fits very well into our philosophy of ‘quality comes first’ and we’re very much looking forward to bringing what is such a pre-eminent e-bike brand to the UK & Ireland.’
