Riese & Müller Germany and Wisper Bikes UK, have announced the signing of an exclusive distribution agreement.
Wisper bikes, better known for the manufacture and distribution of electric bicycles, have been appointed the UK distributors of Riese & Müller’s complete range; including the iconic Birdy folding bike. Wisper Director, David Miall, said “We are delighted to be representing such a well respected European manufacturer. Although our immediate interest was the blueLABEL and Riese & Müller branded electric bicycles, we could see the obvious advantages of stocking all Riese & Müller’s models, both standard and electric.” Miall went on to say “I believe this is the first time an electric bicycle specialist in the UK has taken on a range of non-electric bikes. Perfect for the integration of electric bikes into mainstream IBDs”
Markus Riese and Heiko Müller met in the late 80s while studying mechanical engineering at the Technical University of Darmstadt. Both keen cyclists, they formed Riese & Müller in 1993, immediately winning the Hessen Innovation Award for a brand new folding bike design. The new bike, the Birdy, was launched in the same year and quickly gained a reputation for being an extremely comfortable and agile, full suspension bicycle that quickly folded for ease of transportation.
Inspired by the mountain bike boom Markus Riese and Heiko Müller were convinced that full suspension bikes with 26” tyres were the ideal combination for comfortable day-to-day riding. The newly developed full suspension 26” bicycles quickly became a favourite amongst people for whom the bicycle occupies an important place in their daily routine.
In 2008 as environmentally conscious living became more important to the people of Germany, especially in urban areas, Riese & Müller began developing a range of innovative E-bikes. Their success was both immediate and enormous. Riese & Müller’s high-quality, full suspension bikes provided the perfect base for easy to ride, comfortable and safe electric bicycles. Riese & Müller’s goal is to become Europe’s leader in Premium E-bikes.
