Raleigh has announced it has secured the UK and Irish sales rights for the Dutch Koga brand. Both Raleigh and Koga are part of the Accell Group.
The move pushes Raleigh’s UK portfolio of distributed brands to more than 50, with the Koga range spanning the E-bike, Race, MTB, Touring, Trekking and Comfort models – which range from £2999 at the top end, down to £899.
Raleigh Managing Director, Mark Gouldthorp, said: “Koga is the latest in the line of exciting brands to join our portfolio in the last 12 months. This move allows us to increase the number of bike shops we supply and in turn gives more choice to consumers who shop at Raleigh stockists around the UK. By adding Koga, another Accell brand, to sit alongside Raleigh, Diamondback, Haibike and Dahon we are bringing in another premium bicycle brand that’s long been in demand by the UK cyclist.”
Koga bikes are built by hand in the Netherlands from start to finish by a single technician, with each frame sporting a ‘handbuilt by Koga’ logo. The electric bikes use either the Bosch or ION system; the latter allows customers to choose their battery size depending on riding style, terrain and range distance.
Koga electric bikes will be on display at Raleigh’s head office from 1st November 2014.
