The UK’s largest cycling show returns to London’s ExCel from 12 – 15 February. Now in its 5th year, last year’s show attracted 45,000 visitors through its doors.
The organisers told Pedelecs that while the London Bike Show is “still growing the e-bike side of the event…a greater focus on e-bikes this year has led to e-bike test track”.
They continued: “With loads of bikes, gear and accessories to browse and buy, exciting features to watch and take part in and everything any road, mountain, urban or family cyclist could ever need.”
E-bike brands confirmed to take part include Batribike, Annsmann, Juicy Bike, Oxygen and The Electric Bike Company.
Juicy Bike can be found on stand LB1166 (close to the e-bike test track). Sarah Wales told Pedelecs that Juicy Bike will be showing their “full range of bike models and colours for people to check out and test ride.” Sarah added: “It’s our first time at the London bike Show and we’ve chosen this show to launch our two great new road bikes, The Classic Lite and the Sport Lite.”
Overall, there will be over 200 exhibitors present, thelondonbikeshow.co.uk/stands shows the current list of confirmed exhibitors.
Guests lined up for the Cycling Performance Theatre include Great Britain’s most successful Olympian, Sir Chris Hoy.
For individuals looking to improve their cycling, the Surrey Human Performance Training Hub offers visitors a personalised training programme following a one-to-one performance assessment measuring fitness.
New attractions this year include the Training & Safety Arena, complete with a mock road network, with experts on hand to offer hints, tips and advice for safer riding.
Meanwhile BikeBiz’s Innovation Lab will showcase innovative cycling products, from mobile apps, safety equipment and clothing to the latest transport schemes.
For directions and opening times visit the London Bike Show’s website and to book tickets the link is here.
